I have been at this so long that I can reasonably estimate how much it will cost to do a project in advance.  If I miss the mark, the risk is mine. I keep doing it until the client is satisfied without further charge*.  This approach rarely fails me because I do work that satisfies my customers the first time.

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*Arbitrary, last minute changes (“My wife decided she doesn’t like that color”) are billed extra.
 

• I do not mark up outside charges such as customer or stock photography, video production, translation, etc. If outside charges threaten to exceed those included in my initial estimate, I obtain prior authorization.
 

• I generally request 30% down payment. I like to get paid promptly on delivery.
 

• All materials created by Running Dog are the property of the client after payment of final invoice.